Client: L’Oréal Professionnel
Art Direction / Copywriting / Editorial Design: John Pitts
During my 10 years as L’Oréal Professionnel’s primary creative, I came to have a deep understanding of the brand heritage in addition to the artists who represented the culture. Our 2017 Brand Book made use of assets that were created by our department over the previous year including our IT Looks Color Collections, TecniArt and Pro Fiber Launches, and our Global Color Launch with Hollywood actress Eva Green.
IT LOOKS COLOR COLLECTION FALL 17/18
Client: L’Oréal Professionnel
Art Direction / Copywriting / Editorial Design: John Pitts
Twice each year L’Oreal Professionnel releases a hair color collection inspired by the latest trends in fashion and culture. Along with our Senior VP of Marketing, we refined the IT Looks brand to inspire and engage hair stylists. Influences such as Harper’s Bazaar, LOVE Magazine & Vogue served as inspiration while also bringing out the individual personalities of all of the influencers we worked with over the years.
Noteable People: Hailey Baldwin, Taylor Hill, Alessandra Ambrosio, Nicole Warne
